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The W. Edwards
Deming School of Business
Undergraduate Certificate Programs
Undergraduate Certificate Programs present focused areas of
study for students and professionals to become proficient in specific
business fields without committing to a full-length degree program.
The online format allows for flexible study that students can
fit into their busy professional and personal lives.
Earning an Undergraduate Certificate may provide significant
benefit for professionals seeking career advancement or pursuing
new business-related career opportunities. Courses will have additional
appeal to those qualified students wishing to continue study toward
an Undergraduate degree as all of the credits earned will transfer
directly toward the Taft University Bachelor of Science in Business
Administration degree program. Each course is the equivalent of
3 Semester Units.
To qualify for admission to the Undergraduate Certificate Programs, students need to provide a verifiable
high school diploma or GED. Due to the advanced nature
of much of the course material we do suggest that students possess
at least some business experience or demonstrate some prior basic
knowledge in the subject matter.
Students may pursue an Undergraduate Certificate in any one of
the following areas:
PRESENTATION
The Program utilizes a directed independent study modality and
requires no classroom attendance. Independent study is a process
where individuals with different learning needs and study schedules
can be accommodated. It emphasizes learning that is meaningful,
where individuals enjoy the learning process, and acquire knowledge
to better understand and manage their own careers.
Each course in the Program contains a series of lesson assignments
generally consisting of reading requirements and research projects.
Students are evaluated through examinations and/or research assignments
which are submitted for faculty evaluation. All assignments are
submitted electronically.
The Program is presented on a trimester basis. A trimester consists
of a minimum time period of 16 weeks from the date study commences.
Students complete the entire Certificate program (4 courses) within
one trimester. Students not completing all trimester coursework in 16 weeks will be granted a 2 month extension of time to complete.
The Program’s Faculty support the student’s
independent-study learning role by guiding and stimulating the
learning process in one-on-one interaction. Our faculty members
recognize individual learning styles and needs, and emphasize the relevance of the material to the individual's
situation.
ADMISSION POLICIES AND REQUIREMENTS
Applicants must provide verification of High School graduation,
GED, or the equivalency.
All payments submitted for tuition and fees must
be payable in U.S. dollars. Payments may be made by MasterCard®,
Visa®, American Express® or personal/business check.
As set forth in the University’s General Catalog, Internet
access and minimum computer requirements and skills are required
as a condition of admittance.
Transfer Credit and Portfolio Credit
The acceptance of transfer credits between academic institutions
lies within the discretion of the receiving college or university.
Credits earned at William Howard Taft University may or may not
be accepted by another institution depending upon its own programs,
policies, and regulations.
At least one-half of the required semester units for a certificate
program must be taken through William Howard Taft University.
Subject to the limitations of state and accreditation regulations
and academic comparability, students may apply to have credit
awarded through completion of:
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Transfer Credit: Transfer
credit toward specific courses in a certificate program may
be awarded for postsecondary courses completed by the student
at other institutions if such courses are found to meet the
standards and learning objectives of the specific course for
which credit is sought. Transfer credit must be from an appropriately
accredited institution.
To be considered to receive transfer credit toward the certificate
program students must have earned a minimum GPA of 2.0 (grade
of C) or better in these substitute courses and taken them within
the past seven years. Validation of transfer credits is at the
sole discretion of the University and must be substantiated
by official transcripts sent directly from the granting institution
to Taft University. Official transcripts will be required for
courses approved to transfer into the Program within 60 days
of enrollment. Transcripts not in English must be evaluated
by an appropriate third party and translated into English or
a trained transcript evaluator fluent in the language on the
transcript. For more information on TOEFL visit the website:
www.ets.org/toefl.
A $55 transfer credit evaluation fee is assessed for students
wishing to transfer credits for comparable courses taken at
other approved institutions. Official transcripts will be required
for courses approved to transfer into the Program within
60 days of enrollment.
COMPLETION REQUIREMENTS
To receive a William Howard Taft University Undergraduate Certificate,
students must earn a final GPA of at least 2.5 and successfully
complete each of the required courses with a grade of C or better
within one year of enrolling in the first course.
COSTS
The cost per course is $675. The tuition cost of an entire Undergraduate
Certificate Program is $2,700.
Students must purchase textbooks separately. An estimate cost
of textbooks is $125 per course.
Enrolled students remaining in good academic standing will not
be subject to any tuition increases for the duration of the Program.
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| Application Fee |
$0
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| Transfer Credit Evaluation Fee |
$55 |
| Portfolio Credit Evaluation Fee |
$100 |
| Registration Fee (Per Trimester) |
$0 |
| Computer Library Fee (Per Trimester) |
$45 |
Administrative Accounting Fee (Per Trimester)
(Installment Payment Option Only) |
$25 |
Late Payment Fee
(Returned Check/Declined Credit Card/ACH) (Per Item)
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$25 |
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CERTIFICATE PROGRAM DETAILS
| Undergraduate
Certificate in Marketing |
| The Undergraduate Certificate Program in Marketing
is designed to provide students with the credential and skills
needed to begin or advance careers in advertising, marketing
and customer relations.
Courses cover the examination and application of consumer
behavior, the fundamentals of marketing research, E-marketing
– including blogs, social networking, online branding
and search marketing, and branding and channel management
– to build relationships and sustain competitive advantage.
The goals of the Certificate Program are to provide students
with a strong foundation of the core concepts of marketing
that can be immediately applied to a vast range of businesses
and career-advancing opportunities.
Learning Outcomes
Upon successful completion of the Certificate Program, students
will demonstrate the ability to:
- Apply knowledge of marketing research including determination
of objectives, research design, sample selection, data
quality, analysis, reporting and presentation.
- Demonstrate how knowledge of consumer behavior is used
to build and refine the marketing strategy and process.
- Apply concepts of perception, attitude, culture and
class, and motivation and segmentation to the planning
development and implementation of marketing strategies.
- Demonstrate the ability to effectively apply online
and offline E-marketing techniques and technology to add
customer value, build relationships, and increase company
profitability.
- Demonstrate an understanding of channel management with a focus on achieving sustainable competitive advantage.
Curriculum
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MKT 400
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Consumer Behavior
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MKT 410
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Marketing research
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MKT 420
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Internet Marketing
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| MKT 430 |
Channel Management |
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MKT400 Consumer Behavior
This course explores how the examination and application
of consumer behavior is central to the planning, development,
and implementation of marketing strategies. Topics include
introduction to the consumer research process, market segmentation,
consumer motivation, personality and consumer behavior,
consumer perception, consumer learning, consumer attitude
formation and change, communication and consumer behavior,
the family and its social class standing, influence of culture
on consumer behavior, subcultures and consumer behavior,
cross cultural and global consumer behavior, diffusion of
innovations, consumer social responsibility, and green marketing.
MKT410 Marketing Research
This course provides students with the fundamentals of marketing
research and provides them with extensive information on
how to use it. Topics include: the Marketing Research Process,
Characteristics of the Marketing Research Industry, Defining
the Problem and Determining Research Objectives, Research
Design, Secondary Data and Online Information Databases,
Standardized Information Sources, Exploratory and Qualitative
Research Techniques, Evaluating Survey Data Collection Methods,
Measurement in Marketing Research, Developing Questions
and Designing the Questionnaire, Determining How to Select
the Sample, Determining the Size of a Sample, Dealing with
Field work and Data Quality Issues, Descriptive Analysis,
Performing Tests, Regression Analysis, and Research Reporting
and Presentation.
MKT420 Internet Marketing
This course provides students with the fundamentals of marketing
research and provides them with extensive information on
how to use it. Topics include: the Marketing Research Process,
Characteristics of the Marketing Research Industry, Defining
the Problem and Determining Research Objectives, Research
Design, Secondary Data and Online Information Databases,
Standardized Information Sources, Exploratory and Qualitative
Research Techniques, Evaluating Survey Data Collection Methods,
Measurement in Marketing Research, Developing Questions
and Designing the Questionnaire, Determining How to Select
the Sample, Determining the Size of a Sample, Dealing with
Field work and Data Quality Issues, Descriptive Analysis,
Performing Tests, Regression Analysis, and Research Reporting
and Presentation.
MKT430 Channel Management
This course explores the fundamentals of market channel management. Topics include the design, development, maintenance, and management of effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
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| eBusiness |
| The Undergraduate Certificate Program in eBusiness
is designed to provide students with the credential and skills
needed to begin or advance careers in advertising, marketing,
ecommerce and other fields involving taking business processes
online. Courses cover topics in eCommerce, data management, fulfillment
and customer service, and internet marketing.
The goals of the Certificate in Marketing are to provide
students with a strong foundation of the core concepts of
ebusiness that can be immediately applied to a vast range
of businesses and career-advancing opportunities.
Learning Outcomes
Students will demonstrate the ability to:
- Apply knowledge of technology change, business development,
and social issues in the design of effective e-commerce
infrastructure to support various business-to-business
and business-to-consumer initiatives.
- Demonstrate how effective data management is accomplished
through appropriate database design, administration and
processing.
- Demonstrate how database processing is used to support
business intelligence and strategy.
- Implement and sustain customer service, fulfillment,
and business relationship strategies.
- Demonstrate the ability to effectively apply online
and offline E-marketing techniques and technology to add
customer value, build relationships, and increase company
profitability.
Curriculum |
BUS 415
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eCommerce |
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BUS 420
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Data Management |
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BUS 430
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Fulfillment and Customer Service |
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| MKT 420 |
Internet Marketing |
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| BUS415 eCommerce
This course covers the three major driving forces behind
e-commerce, technology change, business development, and
social issues. Topics include: technology infrastructure
for e-commerce, the Internet and www, building an e-commerce
web site, security and payment, business concepts and social
issues, online retailing and services, online content and
media, social networks, auctions, portals, and B2B ecommerce.
BUS420 Data Management
This course introduces the essential concepts students need
to create and use small databases. Topics include: database
fundamentals, the relational mode, structured query language,
database design, data modeling and the entity-relationship
model, database management, database administration, database
processing applications, and database processing for business
intelligence.
BUS430 Fulfillment and Customer Service
This course presents the fundamentals of the customer service
industry, current trends and the ability to interpret those
trends, and the primary abilities and strategies which lead
to the successful implementation of customer service. It
pinpoints the skills needed to improve and sustain customer
satisfaction and business relationships.
MKT420 Internet Marketing
This course provides students with the fundamentals of marketing
research and provides them with extensive information on
how to use it. Topics include: the Marketing Research Process,
Characteristics of the Marketing Research Industry, Defining
the Problem and Determining Research Objectives, Research
Design, Secondary Data and Online Information Databases,
Standardized Information Sources, Exploratory and Qualitative
Research Techniques, Evaluating Survey Data Collection Methods,
Measurement in Marketing Research, Developing Questions
and Designing the Questionnaire, Determining How to Select
the Sample, Determining the Size of a Sample, Dealing with
Field work and Data Quality Issues, Descriptive Analysis,
Performing Tests, Regression Analysis, and Research Reporting
and Presentation.
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| Finance |
| The Undergraduate Certificate Program in Finance
is designed to provide students with the credential and skills
needed to begin or advance careers in financial institution
management, investments and portfolio management, and corporate
and international finance.
Courses cover topics in corporate financial theories, risk
and return, international capital markets, finance in global
markets, and management considerations for financial institutions.
The goals of the Certificate in Finance are to provide
students with the concepts of finance from a variety of
perspectives that can be immediately applied to a vast range
of businesses and career-advancing opportunities.
Learning Outcomes
Students will demonstrate the ability to:
- Apply core principles of corporate finance to support
various business initiatives.
- Demonstrate knowledge of international capital markets
and the various theories and concepts surrounding investments
and portfolio management.
- Demonstrate how business leaders of multinational enterprises
recognize and capitalize on the unique characteristics
of global markets.
- Implement business financial policies and strategies
that leverage financial goals while controlling exposure.
- Demonstrate how managers of financial institutions
manage risk and return including areas of asset security,
off-balance-sheet banking and international banking.
Curriculum |
| FIN 440 |
Corporate Finance
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| FIN 445 |
Investments and Portfolio Management |
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| FIN 450 |
International Finance |
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| FIN 455 |
Financial Institution Management |
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FIN440 Corporate Finance
This course presents core principles of corporate finance
within a unique organizational structure that builds from
perfect to imperfect markets. This unifying perspective
and an example-driven presentation develop students’
understanding by building from simple to complex and from
concrete to theoretical. Topics include: Time Value of Money,
uncertainty, risk and return, fluctuating interest rates,
capital budgeting, comparables, financial theories (CAPM
assumptions and M&M propositions), and capital structure.
FIN445 Investments and Portfolio Management
This course explores international capital markets using
numerous examples to illustrate the applications of concepts
and theories. Topics include: currency exchange rates, foreign
exchange parity relations, foreign exchange determination
and forecasting, international asset pricing, equity concepts
and techniques, global bond investing, alternative investments,
the case for international diversification; derivatives,
currency risk management, global performance evaluation,
and structuring the global investment process.
FIN450 International Finance
This course illustrates how the leaders of tomorrow’s
multinational enterprises will recognize and capitalize
on the unique characteristics of global markets. Topics
include: globalization and the multinational enterprise,
financial goals & governance, the international monetary
system, the balance of payments, current multinational financial
challenges, the foreign exchange market, foreign currency
derivatives, interest rate and cross currency swaps; foreign
exchange rate determination & forecasting, transaction
exposure, operating exposure, translation exposure, the
global cost and availability of capital, international portfolio
theory & investment, foreign direct investment theory
& strategy, multinational capital budgeting, multinational
tax management, working capital management and international
trade finance.
FIN455 Financial Institution Management
This course focuses on managing return and risk in modern
financial institutions. The central theme is that the risks
faced by managers and the methods and markets through which
these risks are managed are becoming increasingly similar,
whether an institution is chartered as a commercial bank,
a savings bank, an investment bank, or an insurance company.
Although the traditional nature of each sector's product
activity is analyzed, a greater emphasis is placed on new
areas of activities such as asset security, off-balance-sheet
banking and international banking.
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| Accounting |
| The Undergraduate Certificate Program in Accounting
is designed to provide students with the credential and skills
needed to begin or advance careers in the accounting profession.
It also prepares students for the Certified Public Accountant's
(CPA) Exam with detailed outlines, study guidelines and skill-building
problems and solutions.
Courses cover topics in accounting tools, Accounting information
Systems (AIS), financial reporting, and all current AICPA
content requirements in auditing and attestation.
The goals of the Certificate in Accounting are to provide
students with intermediate and advanced accounting concepts,
a well-balanced appreciation of the accounting profession,
and an ability to perform financial reporting and analysis
that can be immediately applied to a vast range of businesses
and career-advancing opportunities.
Learning Outcomes
Students will demonstrate the ability to:
- Leverage everyday accounting programs like Excel, GLS,
and other computerized accounting software.
- Think critically about accounting, as they will do preparing
for the CPA exam.
- Demonstrate knowledge of the control and audit of accounting
information systems, accounting information systems applications,
and the systems development process.
- Demonstrate knowledge needed to take and pass the Certified
Public Accountant's (CPA) Exam.
- Implement and analyze small business accounting systems
and reporting procedures.
Curriculum |
ACC 400
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Intermediate Accounting
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ACC 405
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Advanced Accounting
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ACC 425
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Accounting Information Systems
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| ACC 440 |
Auditing and Attestation |
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| ACC 400 Intermediate Accounting
This course integrates FARS/Codification exercises, cases,
and simulations into the lessons and introduces students
to the codification project. It explores how to leverage
everyday accounting programs like Excel, GLS, and other
computerized accounting software giving students a strong
background in the tools needed in the accounting profession.
ACC 405 Advanced Accounting
This course allows students to think critically about accounting,
just as they will do preparing for the CPA exam. Students
gain a well-balanced appreciation of the Accounting profession
and explore financial reporting as a product of intense
and considered debate that continues today and into the
future.
ACC 425 Accounting Information Systems
This course presents an overview of the conceptual foundations
of Accounting information Systems (AIS). It explores control
and audit of accounting information systems, accounting
information systems applications, and the systems development
process. Topics include: transaction cycles and controls,
systems life cycle, databases and data modeling, computer-based
controls, fraud, and auditing.
ACC 440 Auditing and Attestation
Revised annually, this course is a comprehensive study for
the Certified Public Accountant's (CPA) Exam and prepares
students with detailed outlines, study guidelines and skill-building
problems and solutions that help them to identify, focus
on, and master the specific topics that need the most work.
It contains all current AICPA content requirements in auditing
and attestation.
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| International
Business |
| The Undergraduate Certificate Program in International
Business is designed to provide students with the credential
and skills needed to manage and market businesses that operate
in the global arena. Students will explore the underlying
issues involved in developing and managing cross-border trade,
the structure of the global economy, and the structure of
the legal environment for global business.
Courses cover topics in international trade and investment
theories and policies, the development of the world economy,
international business law, and the challenges of global
marketing.
The goals of the Certificate in International Business
are to provide students with a well-balanced knowledge and
appreciation of the fundamentals of managing trade in a
global economy, and an ability to formulate procedures and
apply theory that can be immediately applied to a vast range
of businesses and career-advancing opportunities.
Learning Outcomes
Students will demonstrate the ability to:
- Demonstrate how successful managers function in a competitive
global economy.
- Provide an overview of international business including
the technological, cultural, political, ethical, and financial
forces that shape global business strategy.
- Articulate the issues and considerations of marketing
and managing cross-border trade.
- Demonstrate knowledge of the structure and governance
of the global economy, multinational enterprises, foreign
investment, intellectual property, and the financial,
tax and legal implications of cross-border trade.
- Appraise effective human resource management and labor
relations strategies for international operations.
Curriculum |
| BUS 460 |
Global Business Foundations |
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| BUS 465 |
Trade in International Business |
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| BUS 470 |
Legal Operations in International Business |
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| MKT 435 |
Marketing Concepts in International Business |
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| BUS 460 Global Business
Foundations
This course illustrates how successful managers must function
in a competitive world. It emphasizes skills development,
emerging markets, and geographical literacy. Topics include:
An Overview of International Business; Global Marketplaces
and Business Centers; Legal, Technological, and Political
Forces; The Role of Culture.; Ethics and Social Responsibility
in International Business; International Trade and Investment
Theory; International Monetary System and the Balance of
Payments; Exchange and International Financial Markets;
Formulation of National Trade Policies; International Cooperation
among Nations; International Strategic Management; Strategies
for Analyzing and Entering Foreign Markets; International
Strategic Alliances; International Organization Design and
Control; Leadership and Employee Behavior in International
Business; International Marketing; International Operations
Management; International Financial Management; Human Resource
Management and Labor Relations.
BUS 465 Trade in International Business
This course introduces students to the fundamentals of trade
in international operations and provides an informative
focus on the future development of the world economy. Students
will explore the underlying issues involved in developing
and managing cross-border trade, the structure of the global
economy, the dynamics governing world trade, the practice
of export trade - the methods, procedures, conventions,
documentation and laws. Finally, students will examine the
prospects and likely future development of global trade.
BUS 470 Legal Operations in International Business
This course emphasizes practical application and theory
of international business law. Students will explore the
diversity and similarity of how firms are currently regulated
and governed around the world. Topics include: structure
of the legal environment for global business, international
relations, multinational enterprises, dispute settlement
across national borders, rules for global trade in goods
and services, and legal issues involving foreign investment,
intellectual property, money and banking, sales, transportation,
financing, and taxation.
MKT 435 Marketing Concepts in International Business
This course illustrates the excitement, challenges, and
controversies of global marketing. Case studies feature
high-profile, real-world companies and products, allowing
students to explore the latest research, master concepts,
and understand the challenges associated with marketing
in a global arena.
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| Project
Management |
| The Undergraduate Certificate Program in Project
Management is designed to provide students with the credential
and skills needed to manage projects of varying scope and
structure. Students will explore in detail all phases of the
project management life-cycle with an emphasis on the body
of knowledge presented by the Project Management Institute®.
The Certificate Program presents a managerial, business-oriented
approach to the management of projects including the latest
concepts, tools and techniques.
Courses cover topics in project selection, leadership,
scope management, project team building, conflict and negotiation,
risk management, cost estimation and budgeting, project
scheduling, resource management, project evaluation and
control, and project closeout and termination.
The goals of the Certificate in Project Management are
to provide students with a well-balanced knowledge and appreciation
of the fundamentals of managing various sized projects from
selection through completion, and an ability to formulate
procedures and apply theory that can be immediately applied
to a vast range of businesses and career-advancing opportunities.
Learning Outcomes
Students will demonstrate the ability to:
- Demonstrate the overarching processes and procedures
that ensure successful projects.
- Provide an overview of the considerations when selecting
projects and managing portfolios.
- Establish realistic estimates for successful project
completion.
- Manage project risk properly, efficiently, and effectively.
- Demonstrate the best practices for successful project
communications and planning.
Curriculum |
| PM 400 |
Fundamentals of Project Management |
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| PM 410 |
Project Quality and Risk Management |
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| PM 420 |
Intermediate Project Management |
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| PM 430 |
Effective Project Management |
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PM400 Fundamentals of Project Management
This course examines the basic principles behind project management;
its purpose, the profession, the discipline, its basic concepts
and techniques and accepted managerial practices. The primary focus
of the course is on the basic framework of project management; methods
required to initiate, plan, execute and monitor a project to successful
completion.
PM410 Project Quality and Risk Management
Drawing from a basic understanding of quality standards, best practices
and methodologies such and Six Sigma and ISO 9000, this course examines
the fundamental principles, and critical importance of quality and
risk in the managing of projects and the products of projects. Students
explore the steps involved in prioritizing requirements and establishing
metrics to define and assure quality and effectively identify and
manage risks to projects.
Prerequisites: PM400 Fundamentals of Project
Management
PM420 Intermediate Project Management
This course combines the academic and Institutional frameworks of
Project Management with its practical business applications. This
course provides the broad based knowledge required to perform effectively
as a project manager and introduces more advanced concepts and tools,
aligning concepts with the Project Management Institute’s standard
A Guide To The Project Management Body Of Knowledge (PMBOK Guide).
Prerequisites: PM400 Fundamentals of Project
Management
PM430 Effective Project Management
This course takes the student beyond basic project management methodologies
and into advanced knowledge that includes executive management considerations,
agile practices and soft skills. It provides the advanced knowledge
required to perform as an experienced leader of projects and people.
Prerequisites: PM400 Fundamentals of Project
Management
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| 5-2013
Master of Education (M.Ed.) Grant Program
For a limited time, qualifying students can earn a Master
of Education degree for less than $4000.00 in tuition.
More Information.
5-2013
Verizon Wireless IT Asset Manager Awarded Full Scholarship
Verizon Wireless’ Luke Marples has been awarded a full scholarship
by the International Association of IT Asset Managers (IAITAM)
to complete his Masters of Science in IT Asset Management
(MSITAM) at William Howard Taft University.
Read
More.
3-2013
Ed.D. Student Receives National Award
Mr Brian Ingelson receives national award from the John Phillip
Sousa Association
and Band World magazine.
Read More.
2-2013
Welcome Dr. Laura Pogue
William Howard Taft University is pleased to
announce the appointment of Dr. Laura Pogue as Dean of the
W. Edwards Deming School of Business.
Read More.
1-2013
Ed.D. Scholarship Winner Announced
William Howard Taft University is honored to award Susan
Tummers Stocum the 13th Annual Roger J. Duthoy Scholarship
Opportunity.
Read More.
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