Message from the Dean

Welcome to the W. Edwards Deming School of Business at William Howard Taft University. William Deming’s (1900-1993) significant contributions to the theory of quality improvement include, among other things, the Fourteen Points for Quality Improvement and the System of Profound Knowledge.

Deming’s Theory of Profound Knowledge consists of four parts: appreciation for a system, knowledge about variation, theory of knowledge, and knowledge of psychology. He believed in what Gestalt Theorists stated as: the whole is different and/or greater than the sum of its parts. He knew that in order to improve/change/or fix a system, you have to understand it first.

Deming helped create a system that proved to be holistic and dynamic, and is still used around the world in industry, government, and academia alike. Dr. Deming was also known for his many quotes, and the following is one of my favorites: “It is not enough to do your best; you must know what to do, and then do your best.” This quote that can be easily applied to your business studies here at William Howard Taft University. We are committed to helping you in acquiring the knowledge needed in order to do your best and become the best in your future endeavors.

Dr. Anita Cassard
William Howard Taft University,
W. Edwards Deming School of Business


Dr. Cassard completed her undergraduate coursework at the Economic Research Institute and Institute of Advanced Studies in Vienna, Austria. She received her MPS from Milano The New School for Management and Urban Policy in New York City, and her doctoral degree from Walden University in Minneapolis, Minnesota (Applied Management and Decision Sciences). Dr. Cassard is a member of Sigma Iota Epsilon-Zeta Rho Chapter and Delta Mu Delta, and has published papers in scientific journals such as Insight – A Journal of Scholarly Teaching, JABE- the Journal of Applied Business and Economics, and JSBHS- Journal of Social, Behavioral, and Health Sciences. VDM-Publishing in Germany with distributions in Europe, Asia, and the United States published her book, The Sherpa Leadership Model: A Model of Disempowerment. Dr. Cassard has spent the past twenty years building bridges between higher education and the global business environment to empower people of all backgrounds to work together and become successful citizens.


Dr. Anita Cassard began her business career managing long term care facilities and a licensed home health care agency operating in New York state, which included providing medical staff to hospitals as well as the hub nine prison system.

Dr. Cassard then spent over a decade at Cornell University’s Department of Agricultural Engineering and NY-FarmNet providing the agricultural community with a network of contacts and support services. She also appeared in a video aired on public television stations nationwide that highlighted the valuable services provided.

One of Dr. Cassard’s more unusual adventures dealt with spearheading the transition of a for-profit corporation to a non-profit, charitable corporation that specialized in the development of a train-the-trainer program for public school physical education teachers. A 5th degree Black Belt (Go-Dan) herself, she felt that it was important for the organization to address character education and violence prevention in public schools throughout the United States. The program was the first of its kind to become accredited by the NY State Department of Education.

As co-owner and Vice President of a small business she designed, produced, and trademarked an original product for mass production (CarGoyles). This taught her how to manage every aspect of start-up operations including raw materials procurement, packaging design, arranging for mass production in China, obtaining a private-label distributor, account acquisition, contract and price negotiations, customs, and shipping.

Dr. Cassard’s philanthropic endeavors led her to Dominica in the West Indies, where by invitation of the Prime Minister, Secretary of Education, and Carib Chief, she provided recommendations on how to develop a framework for analyzing consumer behavior and market demand, production and cost, and how to promote the indigenous crafts produced by women of the tribe. Similar trips to Costa Rica included presenting business workshops on defining leadership strategy to understand and solve complex issues in an international business setting.

In 2014 Dr. Cassard joined with the United Nations to debut the GIFT box project in NYC, a traveling exhibit that was slated for display in all major cities in the USA. The project brings awareness to the public about human trafficking.

Over the years Dr. Cassard has served on numerous organizational boards in healthcare, education, and business in the not-for-profit as well as for profit sector. She believes in an authentic management style, emphasizing the importance of teamwork and creating positive environments for groups by connecting the best matching styles of people to each other.

The W. Edwards Deming School of Business

Doctor of Business Administration Program
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MBA - Master of Business Administration
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MBA - with a concentration in Entrepreneurship and Small Business Management
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MBA - with a concentration in Health Care Administration
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Bachelor of Science in Business Administration Degree Completion Program
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Partners in Professional Education℠ (PIPE℠) Program

Over the past three decades, the University has been pleased to contribute to the professional education of thousands of individuals employed by numerous organizations. With the goal of increasing co-operation between the University and the international business community, the Partners in Professional Education℠ (PIPE℠) Program was established to provide graduate level educational opportunities to qualified employees of participating organizations. Employees of participating organizations are eligible for tuition grants on all University degree programs.

Public School Teachers should contact their school district or teacher association for detailed information on the special PIPE℠ Program available for the Master of Education and Doctor of Education Programs.

For more information visit the FAQ page for the PIPE℠ Program.

Participating Organizations

California Charter Schools Association
Colorado League of Charter Schools

Consulting and Accounting Firms
Amper, Politziner & Mattia, Certified Public Accountants and Consultants
Anchin, Block & Anchin, Accountants and Consultants
Aronson & Company, Certified Public Accountants

Baird Kurtz & Dobson, CPAs and Advisors
BDO Seidman, Accountants and Consultants
Berdon LLP, CPAs and Advisors
Berry, Dunn, McNeil & Parker, Certified Public Accountants
Blackman Kallick Bartelstein LLP, Certified Public Accountants

Cherry Bekaert & Holland, Certified Public Accountants & Consultants
Clark, Schaefer, Hackett & Company, Certified Public Accountants Business
Clifton Gunderson LLP, Certified Public Accountants and Consultants
Constantin Group, Certified Public Accountants
Crisp Hughes Evans LLC, Certified Public Accountants and Consultants
Crowe, Chizek and Company, Certified Public Accountants

Deloitte & Touche, Certified Public Accountants (USA)
Dixon Odom PLLC, Certified Public Accountants and Consultants
Doeren Mayhew, Certified Public Accountants and Consultants
Donna Baker & Associates, Certified Public Accountants

Eide Bailly LLP, Certified Public Accountants
Elliott Davis LLC, Certified Public Accountants
Ernst & Young, Certified Public Accountants (USA)

Grant Thornton, Accountants and Business Advisors

Hill, Barth & King LLC, Certified Public Accountants

J.H. Cohn LLP, Certified Public Accountants

Kaufman, Rossin & Company, Certified Public Accountants
Kemper CPA Group LLC, Certified Public Accountants and Consultants
Kennedy & Coe LLC, Certified Public Accountants
KPMG Peat Marwick, Certified Public Accountants

Larson, Allen, CPAs, Consultants & Advisors

Mahoney Cohen & Company, Certified Public Accountants
McGladrey & Pullen, Certified Public Accountants
Moss Adams LLP, Certified Public Accountants

Parente Randolph, Accountants & Consultants
Plante & Moran, Certified Public Accountants
PricewaterhouseCoopers, Certified Public Accountants (USA)

Reznick Fedder & Silverman, Certified Public Accountants
Rubin, Brown, Gornstein & Company, Certified Public Accountants

Schneider, Downs, Certified Public Accountants
Suby, Von Haden & Associates, Certified Public Accountants

Virchow Krause & Company LLP. , Certified Public Accountants and

Weiser LLP, Certified Public Accountants
Wipfli Ullrich Bertelson, Certified Public Accountants
WithumSmith & Brown APC, Certified Public Accountants and Consultants

3Com Corporation
3M Company
21st Century Insurance Group

A.G. Edwards, Inc.
Abbott Laboratories
Adobe Systems, Inc.
Adolph Coors Company
Advanced Micro Devices, Inc.
Allergan, Inc.
The Allstate Corporation, Inc.
American Airlines
American Express Company
American Greetings Corporation
American Standard Companies
Amgen, Inc.
Anheusar-Busch Companies
AOL Time Warner, Inc.
AON Corporation
Apple Computer, Inc.
Archer-Daniels-Midland Company
AT&T Wireless Services, Inc.

Bank of America Corporation
Barnes & Noble, Inc.
BearingPoint, Inc.
Black & Decker Corporation
The Boeing Company
Borders Group, Inc.
BorgWarner, Inc.
British Airways
Brunswick Corporation
Burlington Northern Santa Fe Corporation

California Family Health Council, Inc.
Cardinal Health, Inc.
Caterpillar, Inc.
Centex Corporation
Ceridian Corporation
The Charles Schwab Corporation
The Cheesecake Factory
Chevron Texaco Corporation
Cisco Systems, Inc.
Citigroup, Inc.
City National Corporation
Clear Channel Communications, Inc.
Clorox Company
CNA Financial Corporation
The Coca-Cola Company
Colgate-Palmolive Company
Comcast Corporation
Comerica, Inc.
Community Health Systems, Inc.
ConAgra Foods, Inc.
Cooper Tire & Rubber Company

Dell Computer Corporation
Delta Air Lines, Inc.
The Dial Corporation
Dillards, Inc.
Dow Chemical Company
Duke Energy Corporation
E.I. du Pont de Nemours & Co.

E*TRADE Group, Inc.
Eaton Corporation
eBay, Inc.
Eli Lilly & Company
Exxon Mobil Corporation

FedEx Corporation
FleetBoston Financial Corporation
Fluor Corporation
Foot Locker, Inc.
Ford Motor Company

Gannett Company
Gateway, Inc.
General Mills, Inc.
General Motors Corporation
The Gillette Company
Golden West Financial Corporation
H.D. Vest, Inc.
H.J. Heinz Company
H&R Block, Inc.
Halliburton Company
Harrah’s Entertainment, Inc.
Hartford Financial Services Group, Inc.
HCA, Inc.
Hershey Foods Corporation
Hilton Hotels Corporation
Home Depot, Inc.
Honeywell International, Inc.
Hormel Foods Corporation
Humana, Inc.

Ingram Micro, Inc.
Intel Corporation
International Business Machines Corporation
Intuit, Inc.

Japan Airlines
Jet Blue
John Wiley & Sons
Johnson & Johnson
Johnson Controls, Inc.

Kaiser Permanente (California)
Kellogg Company
Kimberly-Clark Corporation
Knight-Ridder, Inc.
Kohl’s Corporation
Krispy Kreme Doughnuts, Inc.

La-Z-Boy, Inc.
Liz Claiborne, Inc.
Lockheed Martin Corporation
Lucent Technologies, Inc.

Mandalay Resort Group
Marathon Oil Corporation
Martin Marietta Materials, Inc.
Mattel, Inc.
McDonald’s Corporation
The McGraw-Hill Companies
Mellon Financial Corporation
Mercury General Corporation
Merrill Lynch & Co., Inc.
Microsoft Corporation
Motorola, Inc.

Navistar International Corporation
Network Associates, Inc.
Nextel Communications, Inc.
Nike, Inc.
Nordstrom, Inc.

Outback Steakhouse, Inc.

Park Place Entertainment Corporation
Paychex, Inc.
The Pepsi Bottling Group, Inc.
Pittsburgh Technical Institute
Procter & Gamble Company
Prudential Financial, Inc.

Quantus Airlines

R.J. Reynolds Tobacco Holdings, Inc.
R.R. Donnelley & Sons
RadioShack Corporation
Raytheon Company
Reebok International Ltd.
Ryder Systems, Inc.

Sempra Energy
The Sherwin-Williams Company
Smiths Medical MD, Inc.
Southwest Airlines
Sprint Corp. (FON Group)
St. Jude Medical, Inc.
The Stanley Works
Staples, Inc.
Starbucks Corporation
Starwood Hotels & Resorts Worldwide, Inc.
State Farm Insurance
Sun Microsystems, Inc.

Tenet Healthcare Corporation
Tyson Foods, Inc

U.S. Bancorp
U.S. Cellular Corporation
United Airlines
United Parcel Service, Inc.
United Technologies Corporation
Unocal Corporation

VeriSign, Inc.

Wal-Mart Stores, Inc.
Walgreen Company
The Walt Disney Company
Washington Mutual, Inc.
Watson Pharmaceuticals, Inc.
WellPoint Health Networks, Inc.
Wells Fargo & Company
Wendy’s International
Wm. Wrigley Jr. Company

Xerox Corporation

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